As a precocious pre-teen, I was the child presenter of Radio 4’s flagship travel programme Breakaway and hauled my large very-90s hat collection across the globe where I was allowed to sit in the cockpit when landing at JFK as well as report on what I could see whizzing by in the Paris sewers. Ever since, I searched for ways to combine my love of travel with my love of storytelling and I eventually found my home at Brighter Group, now a FINN Partners company.
It’s almost impossible to describe my professional experience without sounding smug. I’ve worked with some incredible travel brands and destinations on some absolutely stellar campaigns whether it’s leading famous footballers onto the Kensington Oval, accosting Ringo Starr at Chelsea Flower Show or hosting media on a luxury fort in the middle of the Solent. In 2013 I was named one of TTG’s Tomorrow’s Travel Leaders, which was a great honour. I take pride in the big activations, pop ups, influencer campaigns, broadcast placements and press trips I’ve been a part of and most of all I’ve loved how the communications industry has developed in recent times – it’s a long way from when I was faxing press releases in the mid-00s.