‘A JOURNEY IS BEST MEASURED IN FRIENDS, RATHER THAN MILES’ - TIM CAHILL
HOW'D YOU GET HERE?
With a passion for the social media and digital world, I actually spent my time at university as the Station Manager at Leicester's Community and Student Radio Station, Demon FM which I adored. I lead the social media team developing strategies, campaigns and increasing their followers by over 4,000 in two months. This inspired me to carry out an in-depth research of the power of social media and mobile apps for her dissertation project. With a love for all things travel, it was a natural progression to combine this with my work and ever since then I have worked in travel PR.
With over four years' of PR experience specialising in travel, I have worked on a wide variety of clients including luxury hotels, retail travel outlets, tour operators and trade associations. I absolutely thrive when it comes to building and maintaining strong relationships with media and love utilising this skill when it comes to securing journalists for press trips and events. I am very lucky to have organised and hosted a number of press trips across the world which has resulted in fantastic coverage for clients. I take pride in having an an eye for spotting a story, which combined with pro-activeness and great media contacts, has resulted in a number of articles in leading nationals and consumer publications.