"THE MOST POWERFUL PERSON IN THE WORLD IS THE STORYTELLER. THE STORYTELLER SETS THE VISION, VALUES AND AGENDA OF AN ENTIRE GENERATION THAT IS TO COME." STEVE JOBS
HOW'D YOU GET HERE?
I have always had two passions...people and places and I am lucky that I have been able to build a career where I get to combine the two. I joined the world of travel when I first moved to London as a late teen and trained with Virgin Atlantic as cabin crew. After a few years flying around the world, exploring new destinations and meeting new faces, I came back down to earth and joined a PR agency specialising in travel and hospitality and since then I have never looked back. The last 15 years of my PR experience has been spent in-house, leading and redefining the press office for global renowned brands including Virgin, NBC Universal and The Shard. I was thrilled to join FINN Partners leadership team in January 2020 after knowing and working with Debbie and gang for many years. After managing so many agencies, it's exciting to now bring my unique experience and unrivalled knowledge to the other side of the PR coin!
Organising the grand opening of the Wizarding World of Harry Potter and negotiating the painting of a 747 aircraft that we filled with movie talent is definitely a moment in my career I shall never forget from my time as PR & Promotions Manager EMEA at Universal Parks & Resorts. From there I went on to run the publicity for Virgin Holidays and their sub brand divisions including Cruise, Hip Hotels and Bales. I am a big fan of experiential and immersive PR and have received industry credit for a number of stunts including the 4D tunnel to Barbados that appeared in Manchester City Centre overnight and the creation of the ‘holiday hypnosis booth’ with Paul Mckenna. As the Head of Communications at The View from The Shard, one of London’s largest visitor attractions, I was responsible for the full marketing function, strengthening my expertise for a more holistic approach to publicity. Whilst at the tallest point in London, I successfully pitched the idea of the first wedding at the top of The Shard to ITV’s This Morning, hosted Prince William and landed the front page of The Times with an early morning rave to celebrate the solstice. I love to think creatively and do things differently. I have a thirst for landing results driven coverage...it's the first thing I check for each morning, swiftly followed by a strong coffee!