The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from Brighter Group's executive chairman, Steve Dunne

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Welcome to the Spring edition of Brighter Thinking
May 25, 2017

Welcome to the Spring edition of Brighter Thinking, published as the UK goes to the polls for an election preparing for Brexit negotiations and, as the United Kingdom pull together to show great resilience in a time of grief and sadness.

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Man vs Machine, insights from the 2017 Advantage Travel Conference
May 25, 2017

Jason Bradbury, former host of The Gadget Show, provided compelling arguments about why independent travel agents should not shy away from technology.

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Inbound Tourism Enjoys Buoyant Times
May 25, 2017

Inbound and domestic tourism is set for a bumper year as the UK proves an attractive holiday destination for British and overseas leisure tourists. 

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It’s Up, Up, and Away for British Airports
May 25, 2017

Gatwick, Heathrow and Manchester airports see growth thanks to expanded winter programmes from Ryanair, Flybe, easyJet and Jet2.com.

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UK Consumers Brace Themselves for Tough Few Years
May 25, 2017

The United Kingdom’s economic performance has, according to a raft of recent statistics, cooled considerably in the first three months of 2017. With economists warning that the Brexit slowdown has begun, Britain’s economic growth has more than halved to its lowest rate since the EU referendum last summer.

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What people say about us:

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland