The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from The Brighter Group

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Welcome to Brighter Thinking and an exciting 2018
Jan 11, 2018

Welcome to the first edition of Brighter Thinking for 2018, which promises to be an exciting year for the travel sector and for Brighter Group. In this edition, as befits the start of a year, we focus on what the predictions, challenges and changes lay ahead for the travel sector in 2018.

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Shifting Sands Set to Change The UK Media Landscape for 2018
Jan 11, 2018

The coming year could see some seismic shifts in the UK media landscape if the developments of the past two years are to continue into 2018.

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Travel trends show a thirst for experiences and off the beaten path destinations in 2018
Jan 11, 2018

As you would expect for the start of a year many travel brands and experts have stepped forward to give their views on what will be the leading travel trends for the coming year – and 2018, it seems will see some very interesting trends regarding where consumers will travel to and what they will be buying.

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Transformative Travel – an opportunity for transformation and a continuing trend for 2018
Jan 11, 2018

Due to our busy lives, more consumers are seeing holidays as time to reflect. Cue the latest trend in tourism: Transformative Travel.  

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A Plastic-Free World
Jan 11, 2018

In the last edition of Brighter Thinking, we reviewed the Plastic Ocean documentary, the facts behind microplastics and how the tourism industry can be a force for positive change to minimise our plastic footprint. 

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What people say about us:

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club