The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from Brighter Group's executive chairman, Steve Dunne

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Welcome to the Spring edition of Brighter Thinking
May 25, 2017

Welcome to the Spring edition of Brighter Thinking, published as the UK goes to the polls for an election preparing for Brexit negotiations and, as the United Kingdom pull together to show great resilience in a time of grief and sadness.

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Man vs Machine, insights from the 2017 Advantage Travel Conference
May 25, 2017

Jason Bradbury, former host of The Gadget Show, provided compelling arguments about why independent travel agents should not shy away from technology.

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Inbound Tourism Enjoys Buoyant Times
May 25, 2017

Inbound and domestic tourism is set for a bumper year as the UK proves an attractive holiday destination for British and overseas leisure tourists. 

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It’s Up, Up, and Away for British Airports
May 25, 2017

Gatwick, Heathrow and Manchester airports see growth thanks to expanded winter programmes from Ryanair, Flybe, easyJet and Jet2.com.

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UK Consumers Brace Themselves for Tough Few Years
May 25, 2017

The United Kingdom’s economic performance has, according to a raft of recent statistics, cooled considerably in the first three months of 2017. With economists warning that the Brexit slowdown has begun, Britain’s economic growth has more than halved to its lowest rate since the EU referendum last summer.

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What people say about us:

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop