The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from The Brighter Group

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Welcome to Brighter Thinking and an exciting 2018
Jan 11, 2018

Welcome to the first edition of Brighter Thinking for 2018, which promises to be an exciting year for the travel sector and for Brighter Group. In this edition, as befits the start of a year, we focus on what the predictions, challenges and changes lay ahead for the travel sector in 2018.

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Shifting Sands Set to Change The UK Media Landscape for 2018
Jan 11, 2018

The coming year could see some seismic shifts in the UK media landscape if the developments of the past two years are to continue into 2018.

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Travel trends show a thirst for experiences and off the beaten path destinations in 2018
Jan 11, 2018

As you would expect for the start of a year many travel brands and experts have stepped forward to give their views on what will be the leading travel trends for the coming year – and 2018, it seems will see some very interesting trends regarding where consumers will travel to and what they will be buying.

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Transformative Travel – an opportunity for transformation and a continuing trend for 2018
Jan 11, 2018

Due to our busy lives, more consumers are seeing holidays as time to reflect. Cue the latest trend in tourism: Transformative Travel.  

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A Plastic-Free World
Jan 11, 2018

In the last edition of Brighter Thinking, we reviewed the Plastic Ocean documentary, the facts behind microplastics and how the tourism industry can be a force for positive change to minimise our plastic footprint. 

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What people say about us:

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries