The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from The Brighter Group

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Is overcrowding becoming a real threat to tourism?
Jan 11, 2018

Perhaps the biggest question for destinations and travel brands in 2018 and beyond will lay in managing the success of the industry and getting consumers to travel. For while mass tourism is important to many local and national economies, overcrowding is changing the perception of its benefits. 

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Are you ready for GDPR?
Jan 11, 2018

It’s the question on every marketer's lips, and if it isn’t, then it should be... If GDPR is a term you are unfamiliar with you haven’t much time to get your house in order, as 25th May 2018 is D Day for British business.

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Is the hospitality Hospitality sector set for slower growth in 2018?
Jan 11, 2018

While the UK economy has been going through turbulent times and some sectors have seen mixed fortunes, UK hotels have enjoyed record trading, underpinned by the boom in overseas leisure travel. 

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Every cloud has a silver lining - UK economy vs Travel Industry
Jan 11, 2018

The UK economy found 2017 a tough year and the outlook for 2018 and beyond shows a further downbeat outlook by economists and commentators.

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Welcome to the Spring edition of Brighter Thinking
May 25, 2017

Welcome to the Spring edition of Brighter Thinking, published as the UK goes to the polls for an election preparing for Brexit negotiations and, as the United Kingdom pull together to show great resilience in a time of grief and sadness.

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What people say about us:

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express