The Brighter Thinking Blog

The latest travel news updates and views on marketing within the Travel Industry from The Brighter Group

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Is overcrowding becoming a real threat to tourism?
Jan 11, 2018

Perhaps the biggest question for destinations and travel brands in 2018 and beyond will lay in managing the success of the industry and getting consumers to travel. For while mass tourism is important to many local and national economies, overcrowding is changing the perception of its benefits. 

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Are you ready for GDPR?
Jan 11, 2018

It’s the question on every marketer's lips, and if it isn’t, then it should be... If GDPR is a term you are unfamiliar with you haven’t much time to get your house in order, as 25th May 2018 is D Day for British business.

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Is the hospitality Hospitality sector set for slower growth in 2018?
Jan 11, 2018

While the UK economy has been going through turbulent times and some sectors have seen mixed fortunes, UK hotels have enjoyed record trading, underpinned by the boom in overseas leisure travel. 

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Every cloud has a silver lining - UK economy vs Travel Industry
Jan 11, 2018

The UK economy found 2017 a tough year and the outlook for 2018 and beyond shows a further downbeat outlook by economists and commentators.

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Welcome to the Spring edition of Brighter Thinking
May 25, 2017

Welcome to the Spring edition of Brighter Thinking, published as the UK goes to the polls for an election preparing for Brexit negotiations and, as the United Kingdom pull together to show great resilience in a time of grief and sadness.

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What people say about us:

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan