Brighter News

Travel technology group setup by PR firm Finn Partners

A dedicated travel technology group has been created by global marketing and PR firm Finn Partners.

The formation of the new TravelTech group, which will consist of staff across Finn’s global network, was motivated by the agency’s recent acquisition of UK-based travel and tourism consultancy firm Brighter Group.

Finn Partners already has more than 100 people in its global technology practice and claims to have one of the largest travel and tourism teams in the world.

The company’s experience in the travel tech sector includes working with data insights expert Adara, maker of portable solar power products Goal Zero; reservations specialist GlobeTrack, travel location app Hoof, Hotels.com, travel retailing platform OpenJaw, language learning specialist Rosetta Stone, and internet telephony firm for travellers, Vonage.

Brighter Group managing partner Debbie Flynn said: “Our goal is to own the travel tech sector for marketing and PR in the UK and beyond.

“Our fabulous network of connections means that we can provide introductions and help with business development as well as offer stellar PR. Our new blended team is now poised to be the market leader within three years.”

Finn Partners Europe technology managing partner Flora Haslam said: “The travel industry stands to benefit from many new advances in technology; artificial intelligence, the internet of things and mobile. All present huge opportunities to revolutionise the market.

“With more than 20 years’ experience in helping companies effectively bring such technologies to market, we’re excited to be working with our new travel colleagues to provide our clients with the very best expertise in the industry.”

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We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)