Brighter News

Travel technology group setup by PR firm Finn Partners

A dedicated travel technology group has been created by global marketing and PR firm Finn Partners.

The formation of the new TravelTech group, which will consist of staff across Finn’s global network, was motivated by the agency’s recent acquisition of UK-based travel and tourism consultancy firm Brighter Group.

Finn Partners already has more than 100 people in its global technology practice and claims to have one of the largest travel and tourism teams in the world.

The company’s experience in the travel tech sector includes working with data insights expert Adara, maker of portable solar power products Goal Zero; reservations specialist GlobeTrack, travel location app Hoof,, travel retailing platform OpenJaw, language learning specialist Rosetta Stone, and internet telephony firm for travellers, Vonage.

Brighter Group managing partner Debbie Flynn said: “Our goal is to own the travel tech sector for marketing and PR in the UK and beyond.

“Our fabulous network of connections means that we can provide introductions and help with business development as well as offer stellar PR. Our new blended team is now poised to be the market leader within three years.”

Finn Partners Europe technology managing partner Flora Haslam said: “The travel industry stands to benefit from many new advances in technology; artificial intelligence, the internet of things and mobile. All present huge opportunities to revolutionise the market.

“With more than 20 years’ experience in helping companies effectively bring such technologies to market, we’re excited to be working with our new travel colleagues to provide our clients with the very best expertise in the industry.”


What people say about us:

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)