Brighter News

‘Week of the Year’ for Brighter - Best PR Agency win, two client awards and inclusion in the PR Week Power Book

The Brighter Group, a Finn Partners company, is celebrating its most successful week of the year to date with wins in three of the most prestigious award categories in the industry and recognition in the PR Week Power Book.

Debbie Flynn, managing partner at The Brighter Group was included (and not for the first time) in PR Week’s Power Book 2018 which lists the top ten most influential and respected comms professionals in different sectors. Said to be ‘brilliant with clients and journalists alike’ by PR Week, Flynn’s decades of experience and reputation in the industry have paved her a deserving space in this power list.

Images from the Awards

Following this, The Brighter Group scooped three awards at the annual Travel Marketing Awards, one of the most competitive and anticipated awards ceremonies of the year.  Amongst stiff competition, Brighter was awarded Best PR Agency for its campaigns with Jordan, Antigua and Malta over the past year. The Antigua & Barbuda Tourism Authority received bronze in the Best Tactical PR Campaign for its Beach Bar Campaign and Jordan Tourist Board was awarded gold for the Accord Campaign # Extrajordanary in the Integrated Campaign Of The Year category.

Debbie Flynn comments, ‘What a week! We are delighted to have won awards in so many categories at the 2018 Travel Marketing Awards. It is testimony to the tireless hard work, creativity and innovation of my teams that we are able to deliver campaigns for our clients, that are not only award winning but make a tangible difference to the destinations we represent. 2018 is a new journey for the Brighter team as we join the Finn partners family and we look forward to developing new campaigns for our clients that change perceptions, generate cut through and shake up the travel industry as we know it!’


What people say about us:

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website