Brighter News

The Brighter Group contracted as new Public Relations Agency for Enterprise St Helena

Enterprise St Helena signed a contract with The Brighter Group on 23 May 2018 as the
new Public Relations Agency for the organisation from 01 June 2018.

The Brighter Group has 23 years of experience working as a Public Relations Agency and has worked with tourist boards and islands around the world. They are one of the largest independent travel and tourism public relations and marketing consultancies in the UK.

Helena Bennett, Director of Tourism, said: “I am pleased to announce the Brighter Group as Enterprise St Helena’s tourism and investment Public Relations Agency. The Brighter Group impressed the panel with their background research on St Helena and already has so many links with Associations, Boards and Media that can help St Helena as a developing destination. Welcome Brighter Group, the local team looks forward to working with you.”

The agency is a member of both the Latin America Travel Association and the African Travel and Tourism Association along with St Helena Tourism. Additionally they are members of the Public Relations Consultants Association (PRCA) and won best PR Agency for 2018 at The Travel Marketing Awards.

Niall O’Keeffe, Chief Executive for Economic Development, said: “Enterprise St Helena is very pleased to have appointed a PR Agency as experienced as the Brighter Group at this critical time in the development of St Helena. We look forward to developing our partnership to promote both tourism and investment opportunities on island. Their skills, knowledge and experience will no doubt bring great benefit to St Helena and will generate additional interest in the island and its unique selling points.”

Debbie Flynn, Managing Partner of The Brighter Group, a Finn Partners Company, said: “We are absolutely delighted that Enterprise St Helena have chosen Brighter Group to handle their Public Relations and Marketing activities. St Helena is an incredible destination for British holidaymakers, with its pristine natural scenery, marine diversity, endemic botany, world- class wildlife and fascinating history. We are really looking forward to working closely with Enterprise St Helena and the UK travel trade and media in order to promote all that this beautiful island has to offer.”



What people say about us:

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)