Brighter News

Taiwan Tourism Bureau Appoints Brighter Group

The Taiwan Tourism Bureau has appointed the Brighter Group as its PR and marketing agency in the UK following a competitive six-way pitch.

The brief includes press office responsibilities as well as organising a large scale bus and taxi campaign across London. High earners and business travellers will be a key target for Brighter’s work, as well as niche audiences including outdoor enthusiasts, foodies, cultural explorers, cyclists, rail travellers and bird watchers.

The PR activity will be led by Brighter’s senior account manager Jenny Groutage, while Yaow Butwisate-Lok will head up Taiwan’s marketing and representation.

Steve Dunne, executive chairman of Brighter Group comments: “We’re thrilled to add such a fantastic country to our growing tourist board portfolio. Taiwan is an exciting and emerging destination at the heart of Asia and offers a diverse range of experiences from bustling cities to beautiful national parks. We look forward to working with Taiwan and helping them to achieve an eight per cent growth in tourism levels throughout 2013.”

Taiwan Tourism Bureau is the Brighter Group’s fifth tourist board account and joins PromPeru, Jordan Tourist Board, Atlantic Canada and South Africa’s Eastern Cape Parks and Tourism Agency.


For more information, please contact Jenny Groutage at The Brighter Group:


T: 020 7326 9880


What people say about us:

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website