Brighter News

Taiwan Tourism Bureau Appoints Brighter Group

The Taiwan Tourism Bureau has appointed the Brighter Group as its PR and marketing agency in the UK following a competitive six-way pitch.

The brief includes press office responsibilities as well as organising a large scale bus and taxi campaign across London. High earners and business travellers will be a key target for Brighter’s work, as well as niche audiences including outdoor enthusiasts, foodies, cultural explorers, cyclists, rail travellers and bird watchers.

The PR activity will be led by Brighter’s senior account manager Jenny Groutage, while Yaow Butwisate-Lok will head up Taiwan’s marketing and representation.

Steve Dunne, executive chairman of Brighter Group comments: “We’re thrilled to add such a fantastic country to our growing tourist board portfolio. Taiwan is an exciting and emerging destination at the heart of Asia and offers a diverse range of experiences from bustling cities to beautiful national parks. We look forward to working with Taiwan and helping them to achieve an eight per cent growth in tourism levels throughout 2013.”

Taiwan Tourism Bureau is the Brighter Group’s fifth tourist board account and joins PromPeru, Jordan Tourist Board, Atlantic Canada and South Africa’s Eastern Cape Parks and Tourism Agency.

Ends

For more information, please contact Jenny Groutage at The Brighter Group:

E: jenny.groutage@brightergroup.com

T: 020 7326 9880

Return

What people say about us:

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland