Brighter News

Taiwan Tourism Bureau Appoints Brighter Group

The Taiwan Tourism Bureau has appointed the Brighter Group as its PR and marketing agency in the UK following a competitive six-way pitch.

The brief includes press office responsibilities as well as organising a large scale bus and taxi campaign across London. High earners and business travellers will be a key target for Brighter’s work, as well as niche audiences including outdoor enthusiasts, foodies, cultural explorers, cyclists, rail travellers and bird watchers.

The PR activity will be led by Brighter’s senior account manager Jenny Groutage, while Yaow Butwisate-Lok will head up Taiwan’s marketing and representation.

Steve Dunne, executive chairman of Brighter Group comments: “We’re thrilled to add such a fantastic country to our growing tourist board portfolio. Taiwan is an exciting and emerging destination at the heart of Asia and offers a diverse range of experiences from bustling cities to beautiful national parks. We look forward to working with Taiwan and helping them to achieve an eight per cent growth in tourism levels throughout 2013.”

Taiwan Tourism Bureau is the Brighter Group’s fifth tourist board account and joins PromPeru, Jordan Tourist Board, Atlantic Canada and South Africa’s Eastern Cape Parks and Tourism Agency.


For more information, please contact Jenny Groutage at The Brighter Group:


T: 020 7326 9880


What people say about us:

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail