June 12, 2020

Here is an overview of what happened in the UK Media during the week commencing 8th June. 

NEWS HEADLINES

This week, the headlines focused on the quarantine measures being implemented and the lockdown restrictions lifting in the UK. Non-essential shops are set to re-open week commencing 15th June and new figures show around half of primary schools in England re-opened to more children last week. It has been confirmed that The Government is working towards bringing all children back to school by September. Positive news related to Covid-19 also included the fact that the Covid-19 cases and deaths are down to the lowest level since the beginning of the pandemic.

Specific storylines and topics:

TRADE NEWS

The trade press continued to focus on news and updates related to airport openings, destinations launching and travel restrictions lifting. Given the news of the travel sector opening, there has been further updates regarding health and safety protocols and specific news in regards to the WTTC’s safety and hygiene stamp.

This week’s major articles included:

TRAVEL NEWS

The travel press focused on the openings of both domestic and international travel and the industry updates which affect consumers. Some titles featured stories and guides to explain the new restrictions and guidelines for travellers.

Topics and features included:

SOCIAL - ANALYSIS TRAVEL

In the past week there have been around 319K mentions of ‘travel’,  ‘holiday’ or ‘travel industry’ across social media. The sentiment around this conversation continues to be largely optimistic with positive sentiment at 78%. The people taking the biggest share of voice online within this topic area are aged between 25-34.

Many users tweeting about the new quarantine measures that came into effect on the 8 June and the impact this may have on the travel industry. There was also much speculation about the proposed ‘air corridors’ with between the UK and European destinations.

The top topics around travel and holiday conversations from the week are summarised in the top graph. ‘Book’ made over 756 appearances in social posts as audiences discussed whether they should book a holiday for 2020 and news outlets publishing stories about travel companies encouraging consumers to book.

 

In the keyword graph below, the term ‘refund’ made around 91 appearances in social media posts with the users posting that they still had not received their refunds from travel companies. ‘Racism' also appeared in many searches. This is slightly misleading as this was in relation to social media users expressing that John Mann had not shared his anti-racism expertise in the recent BLM movement and questioning whether he was on holiday.

SOCIAL TRENDS

#BlackLivesMatter

Social media users across the world continued to post in support for the Black Lives Matter movement and shared images and video content from BLM protests around the globe. Following Bristol demonstrators tearing down the statue of Edward Colston, many users posted on their platforms calling for other statues in the UK to be pulled down. Sadiq Khan, the Mayor of London announced that he would review the city's landmarks, murals and street names and posted around the removal of the statue of slave trader Robert Milligan from West India Quay.

#Solidaritea

This week many UK brands continued to post in support of the BLM movement, including leading British tea company Yorkshire Tea who called out a racist remark on Twitter, with competitor brand PG Tips quickly joining the conversation, which prompted social media users to post in support of the brands and in #solidaritea.

#WorldOceansDay

World Oceans Day took place on 8th June with brands, celebrities and social media users across the world taking to their channels to post their appreciation for the world’s oceans and highlight the importance in protecting and conserving them.

WHAT WE’RE LOVING IN TRAVEL THIS WEEK

MSC Cruises donates thousands of masks to NHS The cruise line has donated thousands of surgical and respiratory masks to medical professionals across Europe, with the latest delivery to NHS workers in Brighton.

The winners of the 2020 Sony World Photography Awards were announced This year, the competition received 346,000 entries from photographers all around the world in 10 categories - architecture, creative, discovery, documentary, environment, landscape, natural world, portraiture, sport and still life.

Advantage Travel Partnership’s CEO, Julia Lo Bue-Said was interviewed on BBC News She spoke about the UK government’s quarantine measures and what this meant for the travel industry

Debbie Flynn’s Travel Weekly column Debbie shared her thoughts on how travel brands must act now to build trust and attract future customers

 

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