May 7, 2020

(London) – May 7, 2020 -- Polish National Tourist Office has appointed travel specialist The Brighter Group, a FINN Partners Company, to launch and conduct its new digital campaign.

Following a competitive pitch process, the London office of FINN Partners global Travel & Lifestyle group will be responsible for implementing an immediate digital campaign to highlight how consumers are coping with their travel desires and social life during lockdown. The campaign has been designed to inspire future holidaymakers to consider Poland when planning and booking once travel restrictions have been lifted.


Debbie Flynn, Managing Partner & Interim Global Travel Practice Leader for FINN Travel & Lifestyle commented, “We are absolutely thrilled to have been appointed by the Polish National Tourist Office.  In this new media world, we are facing the demand for instant escapism and destinations need to adapt to the demand and respond accordingly. We are excited to create and launch engaging content that will give Brits the opportunity to visit Poland from the comfort of their armchairs over the coming weeks. Our hope is that the campaign will inspire virtual visitors to convert to real life visitors once travel constraints allow.”


Iwona Bialobrzycka, Director at Poland National Tourist Office commented: “As a tourist board we believe that even though the impact of coronavirus is undeniable, the industry is very resilient, and will rebound fairly quickly. It bounced back from other significant events including the global financial crisis, SARs, influenza pandemics and 9/11. The youth market seems to be very promising as the younger generation tend to be more adventurous travellers and more accepting of risk.”


Dorota Wojciechowska, Head of Marketing at Poland National Tourist Office added, “We feel that now is not the time to go dark with communication, we are not going to push the ‘pause button’ on our marketing activity, instead respond reactively to human sentiment with inspiring two-way content. We believe now is the time to think long-term and keep building our destination to keep it front of mind for when travel restrictions are lifted. Recently we launched our #TravelWithoutTravelling campaign across our platforms but we feel that we need to do more and partnering with The Brighter Group will help us to facilitate this.”


The campaign will be spearheaded and implemented by Anneka Roberts, Vice President, Digital and supported by in-house designer Girda du Toit, both based in FINN’s London office.


For further information on Poland National Tourist Office visit:


For further information on The Brighter Group, a Finn Partners Company visit:


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About Polish National Tourist Office
The Polish tourist National Office is one of several dozen national tourism organisations operating in the world. The PNTO’s objective is the promotion of Poland as a modern, accessible and affordable country offering tourists a high standard of services, expertly run tours and unique locations. PNTO carry out work focused on the promotion and development of Polish tourism both at home and abroad.


About FINN Partners, Inc.  

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has more than quadrupled in size in eight years, becoming one of the fastest growing independent public relations agencies in the world. The full-service marketing and communications company's record setting pace is a result of organic growth and integrating new companies and new people into the FINN world through a common philosophy. With almost 800 professionals, FINN provides clients with global access and capabilities in the U.S., Europe and Asia. In addition, FINN provides its clients with access to top tier agencies around the world through its membership in the global network PROI. Headquartered in New York, FINN's other offices are located in BostonChicagoDetroit, Hong Kong, Fort Lauderdale, Frankfurt, Jerusalem, London, Los Angeles, MunichNashvilleParis, Portland, San Francisco, Seattle, Shanghai, Singapore and Washington D.C. Find us at and follow us on Twitter and Instagram at @finnpartners.




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