July 4, 2019

Capital Region USA has appointed The Brighter Group, a Finn Partners Company, to implement its UK PR strategy to drive visitation to the region.

As one of the leading independent travel and tourism public relations and marketing consultancy in the UK, The Brighter Group, a Finn Partners Company will focus on promoting Washington, DC, Maryland, and Virginia, collectively known as Capital Region USA as well as driving visitor arrivals to Washington Dulles International Airport. The Brighter Group will support Capital Region USA’s mission to achieve more overseas visitors, staying longer, and spending more money within the region. The Brighter Group, a Finn Partners Company will also highlight the broad-scope of the lesser-known and destination wide experiences including history and culture, wine and cuisine, outdoors and nature, and scenic drives. 

Debbie Flynn, Managing Partner, The Brighter Group, a Finn Partners Company commented; “We are absolutely thrilled to have been appointed as the agency of record in the UK for Capital Region USA, welcoming them as our first American tourist board client adding to our current portfolio of 16 countries. As travel sector specialists we have extensive experience in generating widespread coverage, nurturing journalist and influencer relationships and looking forward to driving destination visitor numbers and spend within the region.”

Scott Balyo, Executive Director, Capital Region USA added; “We are very excited to be working with The Brighter Group to promote Capital Region USA to the UK and Irish market, currently our second largest. English, Irish, and Scottish travellers are important for the region, and our goal is to inspire them to explore all the Capital Region. We know Brighter has a passionate team who love travel and are dedicated to promoting the region.”

For further information on Capital Region USA visit www.capitalregionusa.co.uk


For media enquires please contact Kylie Bawden, Kate O’Brien and Grace Armitage at The Brighter Group: CRUSA@finnpartners.com or call 020 7326 9880


About The Brighter Group, a Finn Partners Company

In January 2018, the Brighter Group became part of Finn Partners, a global marketing and communications firm. The Brighter Group, a Finn Partners Company, specialises in public relations, representation, MICE, trade marketing and integrated digital campaigns. The agency has a client base ranging from tourist boards to airlines, tour operators, hotels and car rental companies. 

About Capital Region USA

Capital Region USA (CRUSA) is the official regional destination marketing organization promoting Washington, DC, Virginia, and Maryland internationally, in partnership with Destination DC, the Virginia Tourism Corporation, the Maryland Office of Tourism Development and the Metropolitan Washington Airports Authority. CRUSA is a 501c3 non-profit organization founded in 1997.


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