June 2, 2019
New Scientist, the world’s leading science magazine, has appointed The Brighter Group, a Finn Partners Company to launch and manage the PR activity for its new Discovery Tours for 2020/2021.
Brighter will focus on promoting the new science-inspired tours, which range from tracking snow leopards in the Himalayas, to discovering the origins of humankind in ancient caves in Spain, to exploring dark matter at CERN in Switzerland. Each tour is accompanied by an expert from New Scientist’s extensive network of editors, science specialists, academics and authors.
Brighter will generate awareness of the exciting tours, starting with a launch event in July for key media and influencers to learn more about the new programme followed by proactive press office activity.
Kevin Currie, Director of New Scientist Discovery Tours, commented: “We are delighted to be working with The Brighter Group on the launch of our new tours. We were impressed with their creative approach to this campaign and their PR activity will be integral to help us drive bookings. This is a very exciting time for New Scientist as we will be unveiling a range of new expert-led astronomical, cultural, historical and wildlife experiences - each with a scientific twist.”
Debbie Flynn, Managing Partner at The Brighter Group, a Finn Partners Company, commented: “We are thrilled to be working with New Scientist on the launch of its new Discovery Tours. The itineraries cover a broad range of destinations with a fantastic line-up of experts who will be leading the tours. We’re always keen to promote new and exciting travel experiences and have no doubt that the media will jump at the chance to write about them.”
In January 2018, the Brighter Group became part of Finn Partners, a global marketing and communications firm. The Brighter Group a Finn Partners Company, specialises in public relations, representation, MICE, trade marketing and integrated digital campaigns. The agency has a client base ranging from tourist boards to airlines, tour operators, hotels and car rental companies.
For further information about New Scientist, visit: www.newscientist.com
For media enquiries, please contact the team at Brighter Group:
Melissa Donnelly / Plamena Manolova / Georgia Gogarty
T: 020 7326 9880