September 5, 2019

Overall Description: The Brighter Group is recruiting for an account manager to join a dynamic award-winning team of marketers specialising in destination tourism marketing and promotions. 

We currently represent an amazing array of tourist board clients around the world and now looking to expand our team of specialists. To satisfy the account manager role, you should should be a capable and confident operator who has a thorough understanding of the required travel trade marketing landscape, along with being fully in control of the promotional tools available to create the required demand for a destination client both B2B and B2C. It would be an asset for the candidate to have had experience working on US client accounts in their previous roles, but not essential.

This role will be to execute strategies and activities ensuring that programmes and objectives are being adhered to and the accounts are well maintained and organised. The candidate will execute these activities as deemed by fiscal plans and budgets to ensure client expectations are met and measured.

Requirements:

Minimum 3 years travel trade experience with the necessary skills to manage a team responsible for a number of accounts. Specific experience in account management, marketing, trade industry relationships and other tourism promotional activities are desirable.

 

Key skills:

  • Excellent internal and external communication particularly with the travel trade and promotional media
  • Excellent contacts in relevant fields
  • Ability to flexibly manage team workloads and priorities / multi-tasking
  • Excellent writing and presentation skills
  • Problem solving skills and tenacious attitude
  • Creative and fun approach to marketing
  • Proactive, self-motivated, resourceful and innovative team player
  • A desire to learn and a self-initiated approach to keeping up to date with industry progress
  • IT skills including Excel, PowerPoint, Word, eMail Marketing, current Social Media and other Web2.0 platforms

 

General attributes:

  • General business acumen
  • Awareness of budgeting process and application of agency commission on bought in services
  • Responsibility for checking accuracy and achieving quality standards in all self-generated work and all client projects
  • Attending industry events and networking sessions to raise both client and Brighter profile
  • Accurate maintenance of office admin to ensure conformance to client contracts with particular focus on invoicing procedures

 

Account management:

  • General control of account servicing – identify areas that require additional support or funds
  • Brief third-party suppliers and organise bought in services
  • Responsible for quality of written materials sent out on behalf of the agency
  • Research and contribution to marketing and activity, reviews and evaluations
  • Involvement in and awareness of representation strategy and associated activities including trade training
  • Full spectrum project management from conception to delivery
  • Draw upon industry experience and research to develop, build and plan fiscal activities for annual budget proposals

 

Relationship Management:

  1. Client relations:
  • Delivery of approved action plans and work schedules for trade representation and promotional activity as client appropriate
  • Delivery of client monthly activity reports and ad hoc reporting
  • Regular liaison with clients to ensure work is progressing according to the planned programme
  • Planning and implementation of client activities within budget
  • Proactively research markets and client information in order to understand issues and operating environments

 

  1. Trade relations:
  • Specific responsibility for account management of the core Tour Operator accounts for each Destination client
  • Regular maintenance of trade contacts database
  • Liaise with the trade on a pro-active and reactive basis, effectively building and maintaining relationships with key contacts in person and by telephone
  • Build effective relationships with target tour operators with a view to increasing client exposure and managing co-op promotional campaigns
  • Involvement in the planning, management and delivery of trade training sessions for both tour operators and travel agents and other similar events
  • Constantly look for and seize promotional opportunities whenever possible
  • Plan all elements of and attend, support and represent clients at consumer & trade shows when required

 

  1. Internal relations:
  • Plan, organise and manage account executives (including any industry internship roles) and support staff in managing their day to day activities, maintaining quality control over workload produced by account executives as and when applicable.
  • Awareness of account executive’s workloads and ability to prioritise workloads
  • Proactively identify any team issues and discuss resolution strategies with senior management
  • Communicate and work effectively within each client team and across the representation and PR functions
  • Acknowledge staff development needs and make recommendations for support and training programmes

 

New business:

  • Contribution to new business brainstorm sessions
  • Driving new business research
  • Active participation in producing and delivering pitch presentations / RFP solutions
  • Development of new opportunities on existing business

 

Please submit CVs and covering letters to representationteam@finnpartners.com with subject Rep Account Management Role

 

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