Crisis Management

Crisis planning. Brand reputations.

Crisis ManagementFrom a vicious tropical storm to a media storm in a teacup, Brighter Group comes into its own in a crisis.   

We have one of the most experienced crisis teams in the travel sector and have guided countless travel brands through times of trouble – from rail crashes to food poisoning to terrorist attacks, there's little we haven't dealt with.

Unflappable, thorough and effective, we work tirelessly to preserve hard earned reputations and even strengthen brand perceptions.

We do all this and more:

  • Crisis planning - identifying the threats and creating tailored communications strategies.
  • News and Social Media - our finger is on the media pulse to stay ahead of the headlines.
  • Round the clock - our systems and crisis team are in place, 24 hours a day, 7 days a week, 365 days a year.
  • Key messages - effective communication from holding statements to press briefings to rolling news releases.
  • Media training - training spokespeople and senior managers to confidently step up to the plate.
  • Spokespeople - a team you can trust to talk with authority on your behalf.

What people say about us:

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express