Crisis Management

Crisis planning. Brand reputations.

Crisis ManagementFrom a vicious tropical storm to a media storm in a teacup, Brighter Group comes into its own in a crisis.   

We have one of the most experienced crisis teams in the travel sector and have guided countless travel brands through times of trouble – from rail crashes to food poisoning to terrorist attacks, there's little we haven't dealt with.

Unflappable, thorough and effective, we work tirelessly to preserve hard earned reputations and even strengthen brand perceptions.

We do all this and more:

  • Crisis planning - identifying the threats and creating tailored communications strategies.
  • News and Social Media - our finger is on the media pulse to stay ahead of the headlines.
  • Round the clock - our systems and crisis team are in place, 24 hours a day, 7 days a week, 365 days a year.
  • Key messages - effective communication from holding statements to press briefings to rolling news releases.
  • Media training - training spokespeople and senior managers to confidently step up to the plate.
  • Spokespeople - a team you can trust to talk with authority on your behalf.

What people say about us:

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)