Online PR

Social Media. Online communications.

Online PRSocial media and mobile communications provide some of the most exciting opportunities to hit the travel PR sector and Brighter’s digital natives are on the case.

Its fast, its complex and its always changing but travel brands ignore ‘new media’ at their peril so our specialists break it down into manageable communication strategies.

From social networks, blogs, Twitter, podcasts, vodcasts or a virtual press office we help clients reap the benefits and avoid the pitfalls.

We offer all this and more:

  • Digital Drums Travel – a fusion of Brighter’s travel experience with specialist online expertise.
  • Targeted strategies – communication plans to reach target audiences in the diverse online communities.
  • Best practice – putting systems in place to communicate appropriately on the new media platforms.
  • SEO support – boosting client website rankings through creative blogs, tweets and video.
  • Crisis management – ready for action if an issue goes viral or a brand comes under cyber attack.

 

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What people say about us:

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan