Online PR

Social Media. Online communications.

Online PRSocial media and mobile communications provide some of the most exciting opportunities to hit the travel PR sector and Brighter’s digital natives are on the case.

Its fast, its complex and its always changing but travel brands ignore ‘new media’ at their peril so our specialists break it down into manageable communication strategies.

From social networks, blogs, Twitter, podcasts, vodcasts or a virtual press office we help clients reap the benefits and avoid the pitfalls.

We offer all this and more:

  • Digital Drums Travel – a fusion of Brighter’s travel experience with specialist online expertise.
  • Targeted strategies – communication plans to reach target audiences in the diverse online communities.
  • Best practice – putting systems in place to communicate appropriately on the new media platforms.
  • SEO support – boosting client website rankings through creative blogs, tweets and video.
  • Crisis management – ready for action if an issue goes viral or a brand comes under cyber attack.

 

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What people say about us:

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan