Online PR

Social Media. Online communications.

Online PRSocial media and mobile communications provide some of the most exciting opportunities to hit the travel PR sector and Brighter’s digital natives are on the case.

Its fast, its complex and its always changing but travel brands ignore ‘new media’ at their peril so our specialists break it down into manageable communication strategies.

From social networks, blogs, Twitter, podcasts, vodcasts or a virtual press office we help clients reap the benefits and avoid the pitfalls.

We offer all this and more:

  • Digital Drums Travel – a fusion of Brighter’s travel experience with specialist online expertise.
  • Targeted strategies – communication plans to reach target audiences in the diverse online communities.
  • Best practice – putting systems in place to communicate appropriately on the new media platforms.
  • SEO support – boosting client website rankings through creative blogs, tweets and video.
  • Crisis management – ready for action if an issue goes viral or a brand comes under cyber attack.

 

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What people say about us:

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website