Representation

Placing your destination firmly in the mind of the trade & the consumer.

RepresentationIt can be costly and difficult to run an office in the UK from overseas. And then you have to build the network of contacts that get your destination in front of tour operator product managers or travel agents; man exhibition stands, deal with contractors and negotiate advertising rates.

But Brighter Group is here to help.

For a range of international destinations we ARE the tourist board in the UK! We represent them to UK operators and travel agents, initiating sales visits, training staff and handling consumer enquiries through our dedicated 'phone lines. 

Our Marketing & Representation division is staffed by experienced professionals who have been tour operator product managers, travel agents and industry professionals - recruited for their contacts and knowledge of the market.

As Tourism Representation specialists, we do all this and more:

  • Operator and agent training – informing and inspiring travel trade partners to sell clients’ products.
  • Partnerships – pitching and clinching trade deals to create new business.
  • Events and exhibitions – managing and delivering high impact stands at trade and consumer shows.
  • Hotlines – dedicated information, enquiry and media phone lines.

What people say about us:

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries