Representation

Placing your destination firmly in the mind of the trade & the consumer.

RepresentationIt can be costly and difficult to run an office in the UK from overseas. And then you have to build the network of contacts that get your destination in front of tour operator product managers or travel agents; man exhibition stands, deal with contractors and negotiate advertising rates.

But Brighter Group is here to help.

For a range of international destinations we ARE the tourist board in the UK! We represent them to UK operators and travel agents, initiating sales visits, training staff and handling consumer enquiries through our dedicated 'phone lines. 

Our Marketing & Representation division is staffed by experienced professionals who have been tour operator product managers, travel agents and industry professionals - recruited for their contacts and knowledge of the market.

As Tourism Representation specialists, we do all this and more:

  • Operator and agent training – informing and inspiring travel trade partners to sell clients’ products.
  • Partnerships – pitching and clinching trade deals to create new business.
  • Events and exhibitions – managing and delivering high impact stands at trade and consumer shows.
  • Hotlines – dedicated information, enquiry and media phone lines.

What people say about us:

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados