Travel Marketing

Managing campaigns that generate sales & visitors!

Travel MarketingAlongside Travel PR we can provide the full marketing mix of services to create a real buzz about a destination, increase visitor numbers and ensure the most effective integrated campaigns.

We are especially proud to have some of travel’s biggest hitters on our travel marketing team, with years of experience managing travel’s biggest brands.

We do all this and more:

  • Events and exhibitions – delivering maximum ROI at trade and consumer shows.
  • Market research – providing insights to implement more effective marketing strategies.
  • Media buying – planning and implementing integrated advertising campaigns.
  • Creative design – working with the best travel design companies for high impact results.
  • Promotions – placing creative competitions and promotions in targeted media.
  • Sponsorship – aligning clients with targeted, high profile brands.

What people say about us:

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland