Travel Marketing

Managing campaigns that generate sales & visitors!

Travel MarketingAlongside Travel PR we can provide the full marketing mix of services to create a real buzz about a destination, increase visitor numbers and ensure the most effective integrated campaigns.

We are especially proud to have some of travel’s biggest hitters on our travel marketing team, with years of experience managing travel’s biggest brands.

We do all this and more:

  • Events and exhibitions – delivering maximum ROI at trade and consumer shows.
  • Market research – providing insights to implement more effective marketing strategies.
  • Media buying – planning and implementing integrated advertising campaigns.
  • Creative design – working with the best travel design companies for high impact results.
  • Promotions – placing creative competitions and promotions in targeted media.
  • Sponsorship – aligning clients with targeted, high profile brands.

What people say about us:

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados