Travel Marketing

Managing campaigns that generate sales & visitors!

Travel MarketingAlongside Travel PR we can provide the full marketing mix of services to create a real buzz about a destination, increase visitor numbers and ensure the most effective integrated campaigns.

We are especially proud to have some of travel’s biggest hitters on our travel marketing team, with years of experience managing travel’s biggest brands.

We do all this and more:

  • Events and exhibitions – delivering maximum ROI at trade and consumer shows.
  • Market research – providing insights to implement more effective marketing strategies.
  • Media buying – planning and implementing integrated advertising campaigns.
  • Creative design – working with the best travel design companies for high impact results.
  • Promotions – placing creative competitions and promotions in targeted media.
  • Sponsorship – aligning clients with targeted, high profile brands.

What people say about us:

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries