Travel PR

Creating award winning, cut through, PR campaigns that make the difference

Take our in-depth knowledge of travel PR; add in what we know about lifestyle, food, drink and consumer PR and then mix with who we are connected with in the media, and it is easy to understand why Brighter Group is seen as the UK's top travel & tourism PR consultancy.

Without doubt we have one of the most experienced and well connected teams in the travel PR sector, well known for our professionalism, reliability and creativity in the industry - and way beyond it too.

Our people are genuinely passionate about every single area of travel - be it hotels or destinations, airlines or cruise and that passion, coupled with expertise, breeds bright ideas, dedication and impressive results which we know will make a real difference to your product or your destination's profile.

As a travel PR agency, we do all this and more:

  • Strategic campaigns – conceived and delivered to achieve clear objectives.
  • Events and exhibitions – raising client profiles with media and consumers.
  • Media hospitality – co-ordinating individuals and groups, in the UK and abroad.
  • Media information – effective commmunications, from press releases to newsletters.
  • Features – creating, shaping and selling in the angles media will want to cover.
  • Multi platform PR – campaigns spanning print, TV, radio and online media. 
  • Celebrities – the right connections to bring brands and personalities together.
  • Media evaluation – demonstrating tangible return on investment.

What people say about us:

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

I've always been impressed by the enthusiasm, energy and knowledge of the Brighter team. They stand out as an agency of intelligent, quick thinkers who pitch unusual and relevant story ideas.

Jane Memmler – Travel Editor, Daily / Sunday Express