Travel PR

Creating award winning, cut through, PR campaigns that make the difference

Take our in-depth knowledge of travel PR; add in what we know about lifestyle, food, drink and consumer PR and then mix with who we are connected with in the media, and it is easy to understand why Brighter Group is seen as the UK's top travel & tourism PR consultancy.

Without doubt we have one of the most experienced and well connected teams in the travel PR sector, well known for our professionalism, reliability and creativity in the industry - and way beyond it too.

Our people are genuinely passionate about every single area of travel - be it hotels or destinations, airlines or cruise and that passion, coupled with expertise, breeds bright ideas, dedication and impressive results which we know will make a real difference to your product or your destination's profile.

As a travel PR agency, we do all this and more:

  • Strategic campaigns – conceived and delivered to achieve clear objectives.
  • Events and exhibitions – raising client profiles with media and consumers.
  • Media hospitality – co-ordinating individuals and groups, in the UK and abroad.
  • Media information – effective commmunications, from press releases to newsletters.
  • Features – creating, shaping and selling in the angles media will want to cover.
  • Multi platform PR – campaigns spanning print, TV, radio and online media. 
  • Celebrities – the right connections to bring brands and personalities together.
  • Media evaluation – demonstrating tangible return on investment.

What people say about us:

We have never failed to be impressed by their creativity, enthusiasm and diligence in carrying out mutually agreed strategies; they have become a vital part of our marketing team

Salvador B. de Lucena, general manager, Monte Rei Golf & Country Club

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

Brighter PR posses the winning combination of incomparable industry contacts, innovative ideas and the expertise necessary to birth their initiatives and meet Malta's PR objectives. Debbie and her team at Brighter are a joy to work with; they are responsive, enthusiastic, tenacious and the personal attention and commitment Debbie gives to all her clients is exceptional in the industry. Under Brighter's management, the Malta Tourist Board has seen its PR activities develop exponentially with demonstrable impact.

Natalie, Marketing & PR Manager at the Malta Tourist Board

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados