Introducing The Brighter Group

The UK's number one travel PR, representation and marketing consultancy

The Brighter Group Board of DirectorsSince we were first established back in 1995, Brighter Group has worked across every segment of the travel and tourism sector.

From inbound to outbound tourism, aviation to hospitality, car rental and trade associations to ferry and cruise lines and from travel technology to travel insurance there is literally no area in the travel industry that Brighter hasn't undertaken a successful PR and marketing campaign for a client.

We have worked with some of the very biggest global brand names in the business but we have also worked with some of the newest and smallest travel organisations too, helping them get their name into the media and across to the consumers. We help our clients win awards, gain market share and grow visitor numbers.  

As members of the Public Relations Consultants Association (PRCA) we are major players in the wider PR industry. We are also the UK representatives of many tourist boards including Jordan, Taiwan, Belize and Dominica to name just a few.   

Our shareholders work in the consultancy ensuring that every single detail of your business matters to us. And our directors are perhaps amongst the best connected and most influential people in the travel industry, sitting on the boards of many of the industry's key organisations. 

Our team, as you will see, are drawn from many quarters. Our ranks include pure PR practitioners (travel, lifestyle, consumer and B2B), ex-journalists, strategic specialists, digital media experts and creative types who all share a passion for travel and are immersed in the sector day to day. And isn't that just what you want from your team ?

       

What people say about us:

I’ve worked with Brighter for 20 years and have always been impressed by their ability to come up with quirky, modern and clever spins on their clients.

Sue Ward Davies, Travel Editor, ELLE Magazine (Freelance: Guardian)

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

Brighter has shown a tremendous commitment to our relationship and PR goals in the UK. It is a real pleasure working with everyone in the team

Sylvia Scholey, vice president sales, marketing & ecommerce, Elegant Hotels Group Barbados

Brighter Group's availability and accessibility is furthermore excellent and we have the impression that Brighter Group goes to great lengths to develop contacts and publicity for a good partner.

Karen Möller Sívertsen, Visit Iceland & Creative Industries