Introducing The Brighter Group

The UK's number one travel PR, representation and marketing consultancy

The Brighter GroupSince we were first established back in 1995, Brighter Group has worked across every segment of the travel and tourism sector.

From inbound to outbound tourism, aviation to hospitality, car rental and trade associations to ferry and cruise lines and from travel technology to travel insurance there is literally no area in the travel industry that Brighter hasn't undertaken a successful PR and marketing campaign for a client.

We have worked with some of the very biggest global brand names in the business but we have also worked with some of the newest and smallest travel organisations too, helping them get their name into the media and across to the consumers. We help our clients win awards, gain market share and grow visitor numbers.  

As members of the Public Relations Consultants Association (PRCA) we are major players in the wider PR industry. We are also the UK representatives of many tourist boards including Jordan, Dubai, South Africa, Antigua & Barbuda, Iceland, Taiwan, Belize and Dominica to name just a few.   

Our shareholders work in the consultancy ensuring that every single detail of your business matters to us. And our directors are perhaps amongst the best connected and most influential people in the travel industry, sitting on the boards of many of the industry's key organisations. 

Our team, as you will see, are drawn from many quarters. Our ranks include pure PR practitioners (travel, lifestyle, consumer and B2B), ex-journalists, strategic specialists, digital media experts and creative types who all share a passion for travel and are immersed in the sector day to day. And isn't that just what you want from your team?

       

What people say about us:

Brighter are hugely enthusiastic and passionate and create well targeted campaigns which have really helped raise our profile both in and out of the travel pages. We know that we can rely on them to produce great work.

Líney Inga Arnórsdóttir, Project Manager, Promote Iceland

Brighter Group are fantastic to work with and have a skilled, knowledgeable and incredibly creative team. They have been instrumental in raising our profile in the travel industry and beyond.

Kelly Railton – head of fundraising, Just a Drop

PERFECT! Thank you! I wish you did the PR for all the destinations I cover.

Roshina Jowaheer. Deputy Travel Editor, AOL Travel website

I have always found Brighter Group extremely efficient and responsive. They understand the needs of newspapers and have great contacts across the travel industry

Mark Palmer, Travel Editor, Daily Mail

“The Brighter Group has been trusted with the Jordan brand in the UK for many years. Their close relationship with the UK travel trade has increased the number of tour operators featuring Jordan and our training programme has very much increased both travel agents and tour operator reservations staff’s knowledge of the country.”

His Excellency Senator Akel E. Biltaji, advisor to the King of Jordan