The Goal

Jordan Tourism Board - The Goal
  • EDUCATE THE CONSUMER AND TRADE
    To promote Jordan as a truly extraordinary and wonderful place to experience at a turbulent time for the Middle East

The Plan

Jordan Tourism Board - The Plan
  • ADDRESS
    UK consumer and trade’s negative perceptions of Jordan
  • RE-INSPIRE
    the public and travel trade about Jordan
  • SUPPORT
    and engage with trade and consumers to maximise on ExtraJORDANary campaign

The Execution

Jordan Tourism Board - The Execution
  • INCREASE NUMBER OF SALES CALLS
    to key tour operators & training sessions of travel agents
  • INCREASED COMMUNICATION WITH TRADE
    via frequent newsletters & updates
  • TRADE SHOWS
    Leverage Unite Middle East and WTM to source new trade leads and contacts for Jordan
  • HARNESS TRADE & CONSUMER JOURNALISTS
    Create compelling trips and timely hooks to inspire trade and media to visit and experience for themselves what makes Jordan so special
  • DEDICATED JORDAN MEDIA EVENT
    held for over 30 trade and consumer journalists highlighting news hooks and reasons their readers should travel this year

The Results

16 CO-OP CAMPAIGNS HAD A 100% SUCCESS RATE

16 CO-OP CAMPAIGNS EXECUTED WITH 15 UK TOUR OPERATORS HAD 100% SUCCESS RATE

with every campaign seeing an increase in bookings to Jordan

OVERALL 7% INCREASE OVERNIGHT VISITORS TO JORDAN

from Jan-Dec 2016 compared to same period in 2015, the first increase seen since 2012

FURTHER INCREASE OF 13.3% SEEN IN UK VISITORS

from Jan-May 2017

5 NEW TOUR OPERATORS IN 2016 AND 4 IN EARLY 2017

launched Jordan product for sale

Jordan Tourism Board - The Results

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