Visit Estonia, Work Overview

Overview

The Goal

The Goal

Visit Estonia - The Goal
  • THE GOAL

    REPOSITION ESTONIA AS A LUXURY LIFESTYLE DESTINATION

The Strategy

The Strategy

Visit Estonia - The Plan
  • CHALLENGE

    perceptions of Tallinn and Estonia as a stag/hen party destination
  • CREATE A LUXURY CAMPAIGN

    Showcase the country’s high end spa and wellness experiences, Michelin gastronomy and luxury accommodation.

The Execution

The Execution

Visit Estonia - The Execution
  • LUXURY PRESS TRIPS

    Press trip coverage secured in Stylist, ES Magazine, City AM and The Times
  • SPA AND GASTRONOMY MAPS

    Created gastronomy and spa infographics with accompany press releases to showcase the high-end wellness and culinary experiences in Estonia
  • TARGETED LUXURY PRESS OFFICE PITCHING

    Media mission with the head of marketing to share first hand knowledge of the destination’s luxury offering. Spa products media drop ahead of Christmas, targeting the where to visit in 2019 media opportunities

The Results

The Results

TOTAL CAMPAIGN NUMBER OF ARTICLES: 202

With a significant luxury media weighting

TOTAL REACH

TOTAL REACH ACROSS THE 12 MONTH PERIOD: OVER 3 MILLION

ESTONIA NAMED BEST LUXURY WINTER DESTINATION

ESTONIA NAMED BEST LUXURY WINTER DESTINATION IN THE EUROPEAN BEST DESTINATION AWARDS

LUXURY MEDIA EXPOSURE

Estonia featured in The Daily Telegraph, Sunday Times Travel Magazine, City AM, Bespoke, Esquire and Elle.

Visit Estonia - The Results