THE GOAL
REPOSITION ESTONIA AS A LUXURY LIFESTYLE DESTINATION
CHALLENGE
perceptions of Tallinn and Estonia as a stag/hen party destination
CREATE A LUXURY CAMPAIGN
Showcase the country’s high end spa and wellness experiences, Michelin gastronomy and luxury accommodation.
LUXURY PRESS TRIPS
Press trip coverage secured in Stylist, ES Magazine, City AM and The Times
SPA AND GASTRONOMY MAPS
Created gastronomy and spa infographics with accompany press releases to showcase the high-end wellness and culinary experiences in Estonia
TARGETED LUXURY PRESS OFFICE PITCHING
Media mission with the head of marketing to share first hand knowledge of the destination’s luxury offering. Spa products media drop ahead of Christmas, targeting the where to visit in 2019 media opportunities
TOTAL CAMPAIGN NUMBER OF ARTICLES: 202
With a significant luxury media weighting
TOTAL REACH
TOTAL REACH ACROSS THE 12 MONTH PERIOD: OVER 3 MILLION
ESTONIA NAMED BEST LUXURY WINTER DESTINATION
ESTONIA NAMED BEST LUXURY WINTER DESTINATION IN THE EUROPEAN BEST DESTINATION AWARDS
LUXURY MEDIA EXPOSURE
Estonia featured in The Daily Telegraph, Sunday Times Travel Magazine, City AM, Bespoke, Esquire and Elle.
